Interactive web design experience for real estate agency, with local SEO intent.

Real Estate Nambucca Web Design

Real Estate Nambucca is a small real estate agency under the @realty banner, they provide residential real estate services throughout the Nambucca Valley area and Mid North Coast, based in Nambucca Heads NSW.

Social Space approached Narelle Harper and John Powell due to the fact they were moving from a traditional agency, to an independent model. The agency @realty gives them the use of digital technology tools ensure seamless transactions, but it provides improved results at a lower cost for theirclients.

The domain name and website design were all new. Their new site needed to be responsive, modern and easy to navigate for their clients but keeping a strong mobility presence in mind, whilst reaching a broader local audience to help them achieve their business objectives.

In a super-competitive real estate niche, and over seven agencies in town, where to start to even get slightly noticed on a Google search? Let alone for the keyword 'Real Estate'!

➢ The domain name was carefully selected with intent. We chose an exact match domain (EMD), an EMD is a domain name that precisely matches a search query that will likely drive traffic to the website.

➢ In addition, @realty has a powerful logo and a long-standing reputation for the fastest growing real estate agency in Australia with over 500+ experienced agents, so a logo would need to be aligned with their branding guidelines.

➢ A new Google My Business will need to be acutely optimised, with the addition of website analytics and Google Console for website keyword tweaking.

➢ Rank a new website within Search Engine Results Pages (SERP) as quickly as possible, to a response to a query by a searcher.

➢ Their new site needed mobility optimisation to create a unified look and feel, across all devices.

Real Estate Nambucca's goals are to have a usable, modern and fast-loading website for Google rankings. Social Space got to work designing a custom, responsive website centered around their new property listings.We built their new site using Duda's website builder so that Real Estate Nambucca’s site could be fast loading for their users from the gecko .

We chose one of Social Space existing website templates to form the initial base. We wanted a real estate website experience that draws you in and keeps you there. This is the idea behind the new Real Estate Nambucca Template. With even more included features and an SEO friendly design, this template is a cut above the rest.

The design of their new website is focused on making sure that the site visitors know exactly that Real Estate Nambucca is local, and more importantly, lead them into the possibility of listing or buying a property with them.

Not only Real Estate Nambucca new website is co-branded, easy to navigate, but also and accurately reflects both their connection to the Nambucca Valley and their new clients property listings. However, the web design reflects Real Estate Nambucca’s branding as it's own, and the connection with the local residents of the Nambucca Valley through beach, and Nambucca River images.

As visitors scroll down, there are large and obvious buttons for on-site interactions such as requesting, list a property or learning more. Better looking listing pages keep visitors longer. These visitors are exposed to your brand for a prolonged period. Brand awareness takes repetition, and a better-designed gallery is one of the building blocks to imprint your brand in your customers minds. Better traffic on your website also gives new clients more reasons to list with you — their home will get additional exposure other than the big two Australian real estate directories.

A fixed header that stays at the top as you scroll for quick and convenient navigation. And the bottom website footer that helps visitors easy find details such as, contact details, social buttons and is spread across all site pages.

In addition to adding in great images to better represent what the Nambucca Valley has to offer, Social Space also claimed their Google My Business for Local SEO signals, also converting the HTTP with a SSL certificate.

Having your site secured with an SSL certificate is important for site quality and integrity. It’s good for SEO because Google’s search engine views HTTPS & HTTPS2 sites more positively than non-HTTPS sites. Pushing webmasters to encrypt their sites is one of the search giants latest initiatives. Google’s Chrome browser has even started tagging sites that aren’t HTTPS with a “Not secure” tag, which looks as bad as you think it would. The good news is, getting an SSL certificate for your Social Space built website is easy, fast and free.

Social Space noticed quickly, that most of the real estate competition in Nambucca Heads hadn't optimised their free Google My Business listing. Although, we couldn't rank them high initially, over time we knew that this was our best bet for Local SEO.

We ensured that their NAP ( Name, Addres s, Phone ) citations matched there GMB (Google My Business) listing. And ensured at least ten great photos were uploaded, with images written with GPS co-ordinations embedded. This provides Google the right signals from the beginning to start the ranking process.

John Powell was quick to find his first 5-star google reviews , and more importantly send the right signals by replying to all comments.

As the Google My Business listing has only been visible for a month, we'll come back to this in around three months time for a more in depth Local SEO blog.

Social Space worked closely with Narelle Harper, John Powell and Craig Bellamy. The end result was a website that is responsive, up to date and most importantly, it showcases their newest property listings, allowing digital technology to work with them wherever they are with their prospects.

If you are looking for a estate agents on the Mid North Coast with a great local knowledge you can trust, see what Real Estate Nambucca has for sale, from residential land, classic 3 bedroom homes to million dollar properties by checking out their new website.

Social Space treats your real estate agency’s website as a digital extension of your brand, and a powerful marketing tool. Social Space sites are constantly being updated in line with new design and development trends – keeping your website up-to-date in the digital age.Cutting edge real estate websites that stand out on every device.

Separate yourself from your competition with a modern, mobile friendly website. If your looking for a new website design, logo design or needing help with your free Google My Business listing, book in for a free consultation with Social Space today.

Social Space is hanging out in Nambucca Heads, Coffs Harbour and Fitzroy (heck, any cafe with good coffee will do!). We are building websites for local businesses in the surrounding Mid North Coast & Coffs Coast areas, focusing on Local-SEO and driving more potential clients to your small business.