Should Local Business Care About Their Online Reputation?

Local businesses are known as companies that operate in local areas, it could be a corporate business having several outlets in different locations or a business owned locally. A local business only sells goods or provide services within the town or city it was founded. For instance, a bakery that operates in Townsville and only provides goods or renders services within this city can be called a local business. Another example of local business is a one-person hair stylist shop that provides her services to people living around her or in the town in which the shop is located.

Most local businesses do not place much importance on their online presence and this tends to have a negative effect on the growth of the business. In the economy today, the world has evolved over the years into a tech-savvy environment. Communication is faster and information can reach hundreds to thousands of people just in a matter of minutes.

Technological advancement has led to rapid growth in several online shopping platforms , therefore, giving online shopping more awareness around the world. Today, people make purchases from different countries or even within their country using online shopping platforms and have their goods shipped down to their current location. Although, over 80% of sales still occur in local businesses because it is closer to the consumer or buyer. Some local business may not possess multi-channel Ecommerce but if such business is hoping to increases its sales or foot traffic then having an online presence or a website is very important. Digital marketing will have a great positive impact on local businesses.

Building an online presence will not only increase the foot traffic of a local business but will also create more awareness about the business within the area in which it operates and this is done through the use of local SEO. Local SEO fluctuates from time to time, so having a web presence that is consistent increases the growth of a local business. It does not matter if you are operating a corporate business with several locations or business locally owned at Social Space we got you covered.

Building a professional and standard personalised website that pulls traffic which leads to new and subsequent conversions is what we do at Social Space. Our company creates the best look and design for your local business website with the best local SEO services. Most businesses today are found by new customers through the use of Google. For instance, a visitor in a city who wants to purchase some medications can simply search for “pharmacies near me” to find the closest pharmacy to him. For any type of local businesses, optimising web searches and making your business the first business that comes up when products or services relating to your business is searched is our key responsibility and passion at Social Space. So give us the opportunity to create or improve the web presence of your local business thereby increasing the growth of your business.

Kym Wallis, the founding director of Higher Ranking has over 15 years of advertising sales, digital strategy, and business development experience. He is currently working as Digital Adviser for iChoose Gift Cards.